We’re not your typical Advertising agency…find out why.

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We’re not your typical advertising agency for two reasons:

Firstly, because some of the ideas we create are not always “advertising” in the conventional sense of the word. In fact, we believe we have already entered a world where many of the best ideas are not recognisable as advertising at all. It’s what we refer to as Magic Notions – a magic notion being an idea that changes everything and has a life of its own beyond the moment of its conception. That’s a long way from the one-way street of traditional advertising.

Secondly, any kind of agency – by definition – makes its money by connecting people who need something with people who have something and charging a fee. We don’t do that. Yes, we work with a lot of different people who make things for us – and we make it our business to know which ones can make them best – but we don’t charge a mark-up.

Silver bullet No.1 – Stop being relevant and start being interesting.

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If you’re still trying to create marketing campaigns that are built on solid logic, sound value propositions and robust customer testimonials, then you are missing the point!

The rules have changed.

You have to be interesting first and then relevant!

We love working with remarkable people, are you one of them?

We’re not everybody’s cup of cha. We don’t like mass commoditisation, big company politics, profiteering, bullies, poverty, same old, same old, rain, famine and fat cats.

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It’s an idea that guides our work as a strategic and creative marketing agency.

It’s an idea that unites all our clients, whatever business they may be in.

It’s an idea that arises from a very simple question – how can I compete with a market leader who’s out-spending, out-reaching and out-distributing me every step of the way?

The answer? You’d better outwit them.

If they dominate the marketplace, open up another. If they dominate on price, parry on quality. If they rule the airwaves, take to the street. If they represent the status quo, become the rebel. If they’re faceless, be human.

There are many, many other ways as well. Finding them is what we do.

It requires hunger, ambition, curiosity, risk-taking, irreverence, ceaseless innovation and a relentless, almost pathological challenging of convention.

Just like our clients.

It’s never easy being different. Usually, it’s downright difficult. But we like different and we embrace difficult.

Because it beats being dead.

Follow Us

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WEB TV, HURRICANE STYLEY!

hurricanetv2Hurricane TV will soon be launched on our website – At the moment, we’ve got our own badass YouTube Channel! Just click the Hurricane TV logo

STUFF, COMPANIES AND PEOPLE WE THINK ROCK.

Here’s a list of cool stuff, companies, people and ideas we think are doing great things to shake up the world, change the rules of the game and help us communicate and engage with the ever changing world.

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YOU MUST READ THESE BOOKS!

Not everbody has the time or the inclination to knuckle down to a good old fashioned business book. But for those of you who are hungry for knowledge and ideas we guarantee these books below will fire your imagination.

REAL HEROES. NEVER FORGOTTON.

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War is a terrible thing and we owe a debt of gratitude to the service men and women who have given their lives to protect our liberty and way of life. The Royal British Legion through the Poppy Appeal, provide ways for commemorating those no longer with us.

WEBCASTS

Our very own Paul “the Hurricane” Cash ‘woohoo-ed’ at the sparkly B2B Marketing Awards! Check out the brilliant video, see who won what and the first-hand impressions of some of the industry’s biggest players!

November 2009

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Paul Cash, our CEO, was invited to an open debate on the future of advertising, chaired by Creative Review editor Patrick Burgoyne, made possible by Adobe and D&AD. Click the image to see the video!

SEPT 2009

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Paul Cash, our CEO spills the beans on how to create a compelling challenger brand, as part of a B2B marketing magazine webcast.

JUNE 2009

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Paul Cash, our CEO hangs out on the sofa with SalesForce.com and BT and puts the world to rights about Cloud computing … nice.

JULY 2009

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RALLYING CALL.

We’re passionate about working with super ambitious companies, entrepreneurs, business leaders and marketing innovators. We help them create and transform innovative business ideas into remarkable products and brands.

THE HANGAR.

The Hangar is our  incubation centre. We work with entrepreneurs to bring their ideas to market in return for an equity stake.

CHANGE THE RULES OF THE GAME.

Our unique workshop helps teams and individuals from boardrooms down in unlocking creative and “game changing” thinking and ideas.

MOVE THE GORILLA.

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Move the Gorilla is a professional networking group dedicated to promoting excellence and sharing insights, experiences and opinions in how to take on the market leaders.