Some time ago I wrote a post about the importance of analysts for online businesses. At that point I was moving into a new role where I was given the opportunity to build an offering of my own and I knew that I would make analytics the core.
After meeting Neeraj Sharma who works with Badgeville I realised I wasn’t alone in my understanding that behaviour is the key to understanding user engagement and holds the answers to hitting key business objectives.
This is a joint post we’ve curated in response to an article that went up on the We Are Social blog following a survey run by McKinsey Global. The results are quite alarming. You would ‘assume’ in a world where digital technology is at the forefront of all marketing activity, that brands and their employees would be actively embracing the opportunity to get a deeper understanding of their consumers and really work out what makes them tick. You know what they say about assumption though. Let me breakdown some of the excerpts in said article.
