CHANGE THE RULES OF THE GAME.

Our unique workshop helps teams and individuals from boardrooms down in unlocking creative and “game changing” thinking and ideas.

In a recent article in the NewYorker the political scientist Ivan Arreguín-Toft  looked at every war fought in the past two hundred years between strong and weak combatants. The Goliaths, he found, won in 71.5 per cent of the cases. That is a remarkable fact. Arreguín-Toft was analyzing conflicts in which one side was at least ten times as powerful—in terms of armed might and population as its opponent, and even in those lopsided contests the underdog won almost a third of the time.

In the Biblical story of David and Goliath, David initially put on a coat of mail and a brass helmet and girded himself with a sword: he prepared to wage a conventional battle of swords against Goliath. But then he stopped. “I cannot walk in these, for I am unused to it,” he said (in Robert Alter’s translation), and picked up those five smooth stones. What happened, Arreguín-Toft wondered, when the underdogs likewise acknowledged their weakness and chose an unconventional strategy? He went back and re-analyzed his data.

In those cases, David’s winning percentage went from 28.5 to 63.6 per cent. When underdogs choose not to play by Goliath’s rules, they win, Arreguín-Toft concluded, “even when everything we think we know about power says they shouldn’t.”

How can this apply to your business?

We use highly original and thought provoking concepts, role plays, challenges and ideas to spark immediate output from teams to improve market effectiveness.

We normally have an exploratory meeting with an interested or intrigued party to go through examples and details of what we do. In an ideal scenario we build a one day workshop tailored for your team. We allocate one day for preparation, including working with you, one day for delivery, and one day for summary report creation and feedback.

Whilst pricing for this is subject to preparation, team sizes, etc, a rough estimate is ÂŁ3,000 + VAT.

For more information, please contact paul.cash@bethehurricane.com

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It’s an idea that guides our work as a strategic and creative marketing agency.

It’s an idea that unites all our clients, whatever business they may be in.

It’s an idea that arises from a very simple question – how can I compete with a market leader who’s out-spending, out-reaching and out-distributing me every step of the way?

The answer? You’d better outwit them.

If they dominate the marketplace, open up another. If they dominate on price, parry on quality. If they rule the airwaves, take to the street. If they represent the status quo, become the rebel. If they’re faceless, be human.

There are many, many other ways as well. Finding them is what we do.

It requires hunger, ambition, curiosity, risk-taking, irreverence, ceaseless innovation and a relentless, almost pathological challenging of convention.

Just like our clients.

It’s never easy being different. Usually, it’s downright difficult. But we like different and we embrace difficult.

Because it beats being dead.

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WEB TV, HURRICANE STYLEY!

hurricanetv2Hurricane TV will soon be launched on our website – At the moment, we’ve got our own badass YouTube Channel! Just click the Hurricane TV logo

STUFF, COMPANIES AND PEOPLE WE THINK ROCK.

Here’s a list of cool stuff, companies, people and ideas we think are doing great things to shake up the world, change the rules of the game and help us communicate and engage with the ever changing world.

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YOU MUST READ THESE BOOKS!

Not everbody has the time or the inclination to knuckle down to a good old fashioned business book. But for those of you who are hungry for knowledge and ideas we guarantee these books below will fire your imagination.

REAL HEROES. NEVER FORGOTTON.

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War is a terrible thing and we owe a debt of gratitude to the service men and women who have given their lives to protect our liberty and way of life. The Royal British Legion through the Poppy Appeal, provide ways for commemorating those no longer with us.

WEBCASTS

Our very own Paul “the Hurricane” Cash ‘woohoo-ed’ at the sparkly B2B Marketing Awards! Check out the brilliant video, see who won what and the first-hand impressions of some of the industry’s biggest players!

November 2009

b2b_marketing_awards_2009

Paul Cash, our CEO, was invited to an open debate on the future of advertising, chaired by Creative Review editor Patrick Burgoyne, made possible by Adobe and D&AD. Click the image to see the video!

SEPT 2009

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Paul Cash, our CEO spills the beans on how to create a compelling challenger brand, as part of a B2B marketing magazine webcast.

JUNE 2009

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Paul Cash, our CEO hangs out on the sofa with SalesForce.com and BT and puts the world to rights about Cloud computing … nice.

JULY 2009

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RALLYING CALL.

We’re passionate about working with super ambitious companies, entrepreneurs, business leaders and marketing innovators. We help them create and transform innovative business ideas into remarkable products and brands.

THE HANGAR.

The Hangar is our  incubation centre. We work with entrepreneurs to bring their ideas to market in return for an equity stake.

CHANGE THE RULES OF THE GAME.

Our unique workshop helps teams and individuals from boardrooms down in unlocking creative and “game changing” thinking and ideas.

MOVE THE GORILLA.

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Move the Gorilla is a professional networking group dedicated to promoting excellence and sharing insights, experiences and opinions in how to take on the market leaders.