THE HANGAR.

The Hangar is our  incubation centre. We work with entrepreneurs to bring their ideas to market in return for an equity stake.

hangar

Most people invent in garages, sheds and labs at Hurricane, we do it from our hangar (it’s really a special room in our offices but you get the idea). This is where most of our magical notions start to take shape.

The Hangar is our very own creative incubator unit. We provide a “bear hug” of creative and strategic services (a bit like a business incubator) and then we help develop the brand, put together a Go-to-market strategy and marketing plan and where necessary introduce finance i.e. angel/venture capital or similar. We give you access to the expertise at Hurricane – planners, creative, digital, search, social media and much more.

Sound interesting? What are the qualifying criteria?

•    Has your business been in operation for more than 12 Months?
•    Does your company offer product(s) with a strong competitive advantage?
•    Is your product/service complete and available in the market?
•    Is your company presently generating revenue?
•    Do you see sales and marketing as your biggest weakness?

If you can answer yes to ALL the questions above, we would like to learn more about you and your venture.

We are specifically interested in the following sectors:

•    Technology/Telco – all areas including “clean” and “bio” tech
•    New Media
•    E-commerce businesses (recurring revenue/subscription based)

We work with early-stage companies to provide the energy, inspiration, creative injection and investment capital necessary to transform your company and give you the greatest chance of becoming a superstar.

We are NOT a fund. We are NOT a venture capital firm. We are a new breed of “Creative Incubator”.

Companies who match our investment profile can send a one page executive summary of their idea/business in the strictest confidence to paul.cash@bethehurricane.com, we are happy to sign an NDA should that be required.

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bethehurricane_badboy
It’s an idea that guides our work as a strategic and creative marketing agency.

It’s an idea that unites all our clients, whatever business they may be in.

It’s an idea that arises from a very simple question – how can I compete with a market leader who’s out-spending, out-reaching and out-distributing me every step of the way?

The answer? You’d better outwit them.

If they dominate the marketplace, open up another. If they dominate on price, parry on quality. If they rule the airwaves, take to the street. If they represent the status quo, become the rebel. If they’re faceless, be human.

There are many, many other ways as well. Finding them is what we do.

It requires hunger, ambition, curiosity, risk-taking, irreverence, ceaseless innovation and a relentless, almost pathological challenging of convention.

Just like our clients.

It’s never easy being different. Usually, it’s downright difficult. But we like different and we embrace difficult.

Because it beats being dead.

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WEB TV, HURRICANE STYLEY!

hurricanetv2Hurricane TV will soon be launched on our website – At the moment, we’ve got our own badass YouTube Channel! Just click the Hurricane TV logo

STUFF, COMPANIES AND PEOPLE WE THINK ROCK.

Here’s a list of cool stuff, companies, people and ideas we think are doing great things to shake up the world, change the rules of the game and help us communicate and engage with the ever changing world.

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YOU MUST READ THESE BOOKS!

Not everbody has the time or the inclination to knuckle down to a good old fashioned business book. But for those of you who are hungry for knowledge and ideas we guarantee these books below will fire your imagination.

REAL HEROES. NEVER FORGOTTON.

never

War is a terrible thing and we owe a debt of gratitude to the service men and women who have given their lives to protect our liberty and way of life. The Royal British Legion through the Poppy Appeal, provide ways for commemorating those no longer with us.

WEBCASTS

Our very own Paul “the Hurricane” Cash ‘woohoo-ed’ at the sparkly B2B Marketing Awards! Check out the brilliant video, see who won what and the first-hand impressions of some of the industry’s biggest players!

November 2009

b2b_marketing_awards_2009

Paul Cash, our CEO, was invited to an open debate on the future of advertising, chaired by Creative Review editor Patrick Burgoyne, made possible by Adobe and D&AD. Click the image to see the video!

SEPT 2009

paulcash_hurricane_marketing

Paul Cash, our CEO spills the beans on how to create a compelling challenger brand, as part of a B2B marketing magazine webcast.

JUNE 2009

vid1

Paul Cash, our CEO hangs out on the sofa with SalesForce.com and BT and puts the world to rights about Cloud computing … nice.

JULY 2009

vid2

RALLYING CALL.

We’re passionate about working with super ambitious companies, entrepreneurs, business leaders and marketing innovators. We help them create and transform innovative business ideas into remarkable products and brands.

THE HANGAR.

The Hangar is our  incubation centre. We work with entrepreneurs to bring their ideas to market in return for an equity stake.

CHANGE THE RULES OF THE GAME.

Our unique workshop helps teams and individuals from boardrooms down in unlocking creative and “game changing” thinking and ideas.

MOVE THE GORILLA.

gorilla

Move the Gorilla is a professional networking group dedicated to promoting excellence and sharing insights, experiences and opinions in how to take on the market leaders.