Posts by Paul

Your brand is more important than social media

In order to make your brand a part of peoples live you need to think in radically different ways.

No experts left. None. #noexpertshonest

Marketing professionals need to reinvent themselves to survive. There are no experts left and that is a fact.

Crazy Germans arrive in Eng-er-land

Hurricane launches Medion social media campaign.

Why Social Media is the catalyst to remarkable brands.

One of the major problems with advertising over the past 50 years has been the fact that most brands and companies have abused its use and application. Advertising agencies and their clients have manipulated consumers using clever slogans, persuasive headlines, NLP techniques and excessive glamour and exaggeration to package very ordinary products and services, which …

Is Advertising dead or alive?

Ask most marketing folk if advertising is dead or alive and you will get a mixed reaction. The truth is that traditional advertising still works but in our opinion it’s a lazy, expensive and short-term way of winning and keeping customers.
The traditional model of advertising is based on interrupting and disrupting people in order to …

Love Shack rocks it.

February 2011 – On Friday February 11th, Hurricane hosted a special party at Zebrano’s in SOHO to celebrate the end of Social Media Week. Coinciding with Valentines weekend, over 100 party goers from the social world turned out in force to wind down the week and get involved in a few social games and chit …

About Hurricane

At Hurricane we recognise that lots of brands and companies are in a state of transition as they try and move from old world to new world media. We help companies navigate this difficult and exciting time by giving them the knowledge, confidence and the tools to re-think and re-imagine the way they go to …

How to create a Contagious Customer Experience

It’s clear that over the next decade we will see a massive transformation as companies big and small evolve into social businesses.

Stand out don’t stand still

We’ve been ranting for over two years now about the absolute necessity for companies to stand out in today’s over-crowded markets. But standing out isn’t just about having a distinct visual identity or a unique product. That’s old-school standing out and it won’t cut it in these crazy times of unprecedented change.

We give brands the confidence to do things differently in order to achieve sales success. We share the view that traditional advertising is a tax on unremarkable thinking and that brand engagement is everything.

Our promise

We are part of a new genre of anti-advertising agencies. We seek to help ambitious clients create remarkable brands by shifting marketing investment and priority towards creating imaginative branded content and leveraging the wisdom of crowds and social communities. Through this fresh and cost effective approach we promise to create maximum buzz for your bucks and give you real brand stand-out.

Why Brand?

We work with companies to create exceptional and unique brands that are built around communities of engaged employees, fans, advocates and customers.

Why Content?

We create and crowdsource engaging and interesting content that sets you apart from the pack, moves your customers quickly through the sales cycle and drives them to critical sales and brand touch points.

Why Social?

We create a buzz about who you are and what you do by syndicating engaging and interesting content across paid for and social networks and communities so you get maximum buzz for your buck.

Hurricane | A brand, content and social marketing agency