Brand Awesomeness

How the adverts stole Christmas

Has the Christmas message fallen by the wayside in favour of the hard sell of a few smartphones?

Your brand is more important than social media

In order to make your brand a part of peoples live you need to think in radically different ways.

Who’s ‘talking about this?’

Using Facebook’s new ‘talking about this’ metric, we decided to put it to use using one of our clients as a case study.

Crazy Germans arrive in Eng-er-land

Hurricane launches Medion social media campaign.

Brands and Agencies: How much do you really know about your customers?

Most organisations are already using social media to some degree, but how many of them really understand who their online customer actually is?

Ask most marketing folk if advertising is dead or alive and you will get a mixed reaction. The truth is that traditional advertising still works but in our opinion it’s a lazy, expensive and short-term way of winning and keeping customers.
The traditional model of advertising is based on interrupting and disrupting people in order to …

How to create a Contagious Customer Experience

It’s clear that over the next decade we will see a massive transformation as companies big and small evolve into social businesses.

A Checklist that could make you famous (honestly)

Trying to juggle the demands of integrating traditional media with digital/social media can be a nightmare. With the rules changing on a daily basis, what can you do to try and make sense of it all and still create great campaigns that deliver even greater returns?

Beat the Market Leaders

Paul explains how David can beat Goliath in the B2B market. This webcast contains practical hints and tips on how B2B organisations can act as ‘challenger brands’ to take on and beat the market leaders

When is a challenger brand not a challenger brand?

’ve just finished my “buy challenger” month and overall I feel pretty good about all my choices. 2 new pairs of Camper shoes (to be walked in slowly), flights for me, the wife and kids on Easyjet (the joys of speedy boarding), a new iPAD

We give brands the confidence to do things differently in order to achieve sales success. We share the view that traditional advertising is a tax on unremarkable thinking and that brand engagement is everything.

Our promise

We are part of a new genre of anti-advertising agencies. We seek to help ambitious clients create remarkable brands by shifting marketing investment and priority towards creating imaginative branded content and leveraging the wisdom of crowds and social communities. Through this fresh and cost effective approach we promise to create maximum buzz for your bucks and give you real brand stand-out.

Why Brand?

We work with companies to create exceptional and unique brands that are built around communities of engaged employees, fans, advocates and customers.

Why Content?

We create and crowdsource engaging and interesting content that sets you apart from the pack, moves your customers quickly through the sales cycle and drives them to critical sales and brand touch points.

Why Social?

We create a buzz about who you are and what you do by syndicating engaging and interesting content across paid for and social networks and communities so you get maximum buzz for your buck.

Hurricane | A brand, content and social marketing agency