Social Innovation

Pinterest – Yes or No?

Another new social networking site, another high level of buzz and column inches. Should we or shouldn’t we be jumping on Pinterest?

Will you read this? Writing copy for the web

Statistics indicate that you won’t be able to read this post from start to finish. Up to the challenge?

How the adverts stole Christmas

Has the Christmas message fallen by the wayside in favour of the hard sell of a few smartphones?

Don’t love your product. Love your customers.

Do we really need printers that keep getting faster and faster? Don’t spend all your time and resources making things people don’t need. Innovate.

No experts left. None. #noexpertshonest

Marketing professionals need to reinvent themselves to survive. There are no experts left and that is a fact.

Trusting Strangers – how social media gave power back to the people

How social media has put the customer back in control.

Who’s ‘talking about this?’

Using Facebook’s new ‘talking about this’ metric, we decided to put it to use using one of our clients as a case study.

The big N in social is not Network

It’s all about NOISE, and it’s the biggest problem for everyone in the comms world, how do we turn down the volume on the static and cut to the stuff that really matters to us personally and as brands.
We are all still clambering over the latest platform, now Google+ comes along and the revolution begins …

Google+ and the Golden Tickets

What would you do to get your hands on a ticket?
Yesterday some people were lucky enough to get their ‘golden ticket’ from Google inviting them to start using Google+ before the masses do. “What lucky people,” I hear you say and “Why was I not invited?” But don’t fret, on ebay Google+ invites are cropping …

Forget push or pull – marketing is now an exchange

Some people have been through push marketing (broadcasting whatever you see fit about your product or company) in to pull marketing (allowing your audience to determine how they interact with you). But many haven’t made that leap yet; I am sure you could take the FTSE 500 and find more than 50% who still see …

We give brands the confidence to do things differently in order to achieve sales success. We share the view that traditional advertising is a tax on unremarkable thinking and that brand engagement is everything.

Our promise

We are part of a new genre of anti-advertising agencies. We seek to help ambitious clients create remarkable brands by shifting marketing investment and priority towards creating imaginative branded content and leveraging the wisdom of crowds and social communities. Through this fresh and cost effective approach we promise to create maximum buzz for your bucks and give you real brand stand-out.

Why Brand?

We work with companies to create exceptional and unique brands that are built around communities of engaged employees, fans, advocates and customers.

Why Content?

We create and crowdsource engaging and interesting content that sets you apart from the pack, moves your customers quickly through the sales cycle and drives them to critical sales and brand touch points.

Why Social?

We create a buzz about who you are and what you do by syndicating engaging and interesting content across paid for and social networks and communities so you get maximum buzz for your buck.

Hurricane | A brand, content and social marketing agency