Do we really need printers that keep getting faster and faster? Don’t spend all your time and resources making things people don’t need. Innovate.
Zagology
Your brand is more important than social media
In order to make your brand a part of peoples live you need to think in radically different ways.
No experts left. None. #noexpertshonest
Marketing professionals need to reinvent themselves to survive. There are no experts left and that is a fact.
Brands and Agencies: How much do you really know about your customers?
Most organisations are already using social media to some degree, but how many of them really understand who their online customer actually is?
How to create a Contagious Customer Experience
It’s clear that over the next decade we will see a massive transformation as companies big and small evolve into social businesses.
What’s all this Zagology stuff about?
In a world of mediocrity, conformity and “same old, same old”, some companies instinctively want to Zag while all around them Zig. For those mavericks, market makers, rule breakers, innovators and challenger brands Zagology is a way of life.
Silver bullet No.1 – Stop being relevant and start being interesting.
If you’re still trying to create marketing campaigns that are built on solid logic, sound value propositions and robust customer testimonials, then you are missing the point!






