Zagology

Paul

Don’t love your product. Love your customers.

Do we really need printers that keep getting faster and faster? Don’t spend all your time and resources making things people don’t need. Innovate.

Paul

Your brand is more important than social media

In order to make your brand a part of peoples live you need to think in radically different ways.

Paul

No experts left. None. #noexpertshonest

Marketing professionals need to reinvent themselves to survive. There are no experts left and that is a fact.

Luca

Brands and Agencies: How much do you really know about your customers?

Most organisations are already using social media to some degree, but how many of them really understand who their online customer actually is?

Paul

How to create a Contagious Customer Experience

It’s clear that over the next decade we will see a massive transformation as companies big and small evolve into social businesses.

Paul

Here’s to the Crazy Ones

One of our favourite videos, as prevalent now as it was then.

Paul

What’s all this Zagology stuff about?

In a world of mediocrity, conformity and “same old, same old”, some companies instinctively want to Zag while all around them Zig. For those mavericks, market makers, rule breakers, innovators and challenger brands Zagology is a way of life.

Paul

Silver bullet No.1 – Stop being relevant and start being interesting.

If you’re still trying to create marketing campaigns that are built on solid logic, sound value propositions and robust customer testimonials, then you are missing the point!

Hurricane is a Brand, Content and Social marketing agency for the crazy age.

We give brands the confidence to do things differently in order to achieve sales success. We share the view that traditional advertising is a tax on unremarkable thinking and that brand engagement is everything.

Our promise

We are part of a new genre of anti-advertising agencies. We seek to help ambitious clients create remarkable brands by shifting marketing investment and priority towards creating imaginative branded content and leveraging the wisdom of crowds and social communities. Through this fresh and cost effective approach we promise to create maximum buzz for your bucks and give you real brand stand-out.

We work with companies to create exceptional and unique brands that are built around communities of engaged employees, fans, advocates and customers.
We create and crowdsource engaging and interesting content that sets you apart from the pack, moves your customers quickly through the sales cycle and drives them to critical sales and brand touch points.
We create a buzz about who you are and what you do by syndicating engaging and interesting content across paid for and social networks and communities so you get maximum buzz for your buck.
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