Mission and Values

Since the day we opened our doors, it’s been our mission to help underdogs and challengers to become superstar brands. This doesn’t always mean making our clients the biggest, but it definitely means making them the best.

We work with small companies trying to disrupt the market as well as SMB’s and industry giants who are seeking growth by launching products into new and often unfamiliar markets.  We work across B2B and B2C in equal harmony and in markets as varied as online gaming to travel and from technology and telecoms to financial services.

For all these companies, we passionately live by our creed: Be different or be dead.

We have strong beliefs about what makes a stand-out brand in the digital age and we work tirelessly to help our clients maximise their budgets and drive significant revenue growth.

The glue that holds us together as a team is based on a set of values that we call C.A.R.E.

  • Creative intelligence
  • Appetite for results
  • Relentless innovation
  • Energy for life.

They don’t need any explanation, so we won’t put you through the pain.

Needless to say, we’re not an agency for everyone and we don’t tread the same path as many other agencies. We are workaholics, digital natives and social influencers but most importantly we are the kind of people you can instantly strike up a conversation with.

Why are we called Hurricane?

We were so inspired by the story of an unlikely underdog in the Hawker Hurricane fighter plane that we decided to name our company after it. Known also as the “Defender of the Empire”, the story of the Hawker Hurricane and its role in the Battle of Britain is both fascinating and humbling.

We realise this story might not appeal to everyone, so if you want to find out more about this historic event click here.

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It’s an idea that guides our work as a strategic and creative marketing agency.

It’s an idea that unites all our clients, whatever business they may be in.

It’s an idea that arises from a very simple question – how can I compete with a market leader who’s out-spending, out-reaching and out-distributing me every step of the way?

The answer? You’d better outwit them.

If they dominate the marketplace, open up another. If they dominate on price, parry on quality. If they rule the airwaves, take to the street. If they represent the status quo, become the rebel. If they’re faceless, be human.

There are many, many other ways as well. Finding them is what we do.

It requires hunger, ambition, curiosity, risk-taking, irreverence, ceaseless innovation and a relentless, almost pathological challenging of convention.

Just like our clients.

It’s never easy being different. Usually, it’s downright difficult. But we like different and we embrace difficult.

Because it beats being dead.

Follow Us

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WEB TV, HURRICANE STYLEY!

hurricanetv2Hurricane TV will soon be launched on our website – At the moment, we’ve got our own badass YouTube Channel! Just click the Hurricane TV logo

STUFF, COMPANIES AND PEOPLE WE THINK ROCK.

Here’s a list of cool stuff, companies, people and ideas we think are doing great things to shake up the world, change the rules of the game and help us communicate and engage with the ever changing world.

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YOU MUST READ THESE BOOKS!

Not everbody has the time or the inclination to knuckle down to a good old fashioned business book. But for those of you who are hungry for knowledge and ideas we guarantee these books below will fire your imagination.

REAL HEROES. NEVER FORGOTTON.

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War is a terrible thing and we owe a debt of gratitude to the service men and women who have given their lives to protect our liberty and way of life. The Royal British Legion through the Poppy Appeal, provide ways for commemorating those no longer with us.

WEBCASTS

Our very own Paul “the Hurricane” Cash ‘woohoo-ed’ at the sparkly B2B Marketing Awards! Check out the brilliant video, see who won what and the first-hand impressions of some of the industry’s biggest players!

November 2009

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Paul Cash, our CEO, was invited to an open debate on the future of advertising, chaired by Creative Review editor Patrick Burgoyne, made possible by Adobe and D&AD. Click the image to see the video!

SEPT 2009

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Paul Cash, our CEO spills the beans on how to create a compelling challenger brand, as part of a B2B marketing magazine webcast.

JUNE 2009

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Paul Cash, our CEO hangs out on the sofa with SalesForce.com and BT and puts the world to rights about Cloud computing … nice.

JULY 2009

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RALLYING CALL.

We’re passionate about working with super ambitious companies, entrepreneurs, business leaders and marketing innovators. We help them create and transform innovative business ideas into remarkable products and brands.

THE HANGAR.

The Hangar is our  incubation centre. We work with entrepreneurs to bring their ideas to market in return for an equity stake.

CHANGE THE RULES OF THE GAME.

Our unique workshop helps teams and individuals from boardrooms down in unlocking creative and “game changing” thinking and ideas.

MOVE THE GORILLA.

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Move the Gorilla is a professional networking group dedicated to promoting excellence and sharing insights, experiences and opinions in how to take on the market leaders.