Hurricane is a strategy driven, COMMUNICATIONS AGENCY for the digital age.
We help clients by:
(1) Transforming and positioning brands for the online world.
(2) Delivering high performance lead generation programmes.
(3) Building web based solutions for improved customer relations.
Any company, product or brand that is either No. 2 or No. 22 in its category or market has the potential to be a challenger brand. Think of the challenger as the underdog, the pirate, the rule breaker and you get the picture.
What makes the challenger brand unique is that it looks at the conventions adopted by the market (niche or otherwise) and seeks to disrupt the status quo by offering a new perspective on the category or the market as a whole. This can often be driven by technology or service level innovations, challenging the existing price-models of the category or simply by way of creating a compelling brand attitude.
Our simple 3 step plan will help you make sense of it all and dramatically increases response rates. For clients still struggling to get to grips with declining response rates from more traditional media and direct marketing techniques we provide a friendly and jargon free approach that sheds lights on how to plan and maximise your marketing budget to embrace new forms of social media and harder to reach customers.
You won’t outwit a spiralling market by doing the same things you did last year. If you want to thrive and survive you need to change. Using the same old ideas, tactics and traditional media means you will be rapidly losing ground against your competition. In order to drive change you need outside help to kick start the process. Here’s some quick wins to get you focused on what your digital strategy should be achieving and what you could be saving:
It’s an idea that guides our work as a strategic and creative marketing agency.
It’s an idea that unites all our clients, whatever business they may be in.
It’s an idea that arises from a very simple question – how can I compete with a market leader who’s out-spending, out-reaching and out-distributing me every step of the way?
The answer? You’d better outwit them.
If they dominate the marketplace, open up another. If they dominate on price, parry on quality. If they rule the airwaves, take to the street. If they represent the status quo, become the rebel. If they’re faceless, be human.
There are many, many other ways as well. Finding them is what we do.
It requires hunger, ambition, curiosity, risk-taking, irreverence, ceaseless innovation and a relentless, almost pathological challenging of convention.
Just like our clients.
It’s never easy being different. Usually, it’s downright difficult. But we like different and we embrace difficult.
Because it beats being dead.
Hurricane TV will soon be launched on our website – At the moment, we’ve got our own badass YouTube Channel! Just click the Hurricane TV logo
Here’s a list of cool stuff, companies, people and ideas we think are doing great things to shake up the world, change the rules of the game and help us communicate and engage with the ever changing world.
Not everbody has the time or the inclination to knuckle down to a good old fashioned business book. But for those of you who are hungry for knowledge and ideas we guarantee these books below will fire your imagination.
War is a terrible thing and we owe a debt of gratitude to the service men and women who have given their lives to protect our liberty and way of life. The Royal British Legion through the Poppy Appeal, provide ways for commemorating those no longer with us.
Our very own Paul “the Hurricane” Cash ‘woohoo-ed’ at the sparkly B2B Marketing Awards! Check out the brilliant video, see who won what and the first-hand impressions of some of the industry’s biggest players!
November 2009
Paul Cash, our CEO, was invited to an open debate on the future of advertising, chaired by Creative Review editor Patrick Burgoyne, made possible by Adobe and D&AD. Click the image to see the video!
SEPT 2009
Paul Cash, our CEO spills the beans on how to create a compelling challenger brand, as part of a B2B marketing magazine webcast.
JUNE 2009
Paul Cash, our CEO hangs out on the sofa with SalesForce.com and BT and puts the world to rights about Cloud computing … nice.
JULY 2009
We’re passionate about working with super ambitious companies, entrepreneurs, business leaders and marketing innovators. We help them create and transform innovative business ideas into remarkable products and brands.
The Hangar is our incubation centre. We work with entrepreneurs to bring their ideas to market in return for an equity stake.
Our unique workshop helps teams and individuals from boardrooms down in unlocking creative and “game changing” thinking and ideas.
Move the Gorilla is a professional networking group dedicated to promoting excellence and sharing insights, experiences and opinions in how to take on the market leaders.