Project Zagology

One of the fundamental strands of Zagology™ is the ongoing study of market makers, innovators and challenger brands. We are keen to “stand on the shoulders of giants” who have already taken the leap in order to create a knowledge platform that we can share with world at large. To this end we are in the process of writing a book about the philosophy, attitude, framework and study of Zagology™. We are keen to hear from people who have changed the rules of the  game, launched successful challenger brands or taken on market leaders ten times their size and won. So far, we have interviewed over 30 business leaders who have achieved great things at companies like Zopa, Wonga, Woolworths.co.uk, Rackspace, PowWowNow, Feel Good drinks, King of Shaves and many more.