Relentless change, radical uncertainty, ever-increasing intensity – these are the characteristics of the Crazy Age. This is a world where paradigm-shifting events are the norm and markets can be created – and destroyed – overnight. Fear and confusion is a typical response. A smarter one is the recognition that one person’s threat is another’s opportunity and the lumbering response of market “gorillas” makes them ever-more vulnerable to the guerrilla strategies of nimbler, more creative opponents – aka our clients. What are these strategies? We’ve written a piece on the subject to give you an overview. DOWNLOAD IT HERE.»